Behzad Hussain

The median personal injury firm on Google page one earns about 90 brand searches a month: ninety people typing the firm's actual name. Half the winners of the most expensive vertical in search are, by that measure, names almost nobody looks for on purpose. That finding, from my study of 1,000 US PI firms, reframes what most firms should mean by the word marketing, and this piece walks the data and the playbook it supports. The distribution: visible is not the same as sought The numbers first, because the distribution is the story. Median firm brand demand: roughly 90 US searches a month. The 75th percentile: 320. The 90th percentile: 1,000. The mean, dragged skyward by giants: over 2,000, with the largest name in the dataset earning hundreds of thousands of monthly name searches. And the median individual attorney: 20 searches a month. Sit with the shape of that. The top decile lives in a different reality from the median, and the median winner, a firm that already ranks on pa...

Recently published pages by Behzad Hussain, Personal Injury SEO Strategist. Use this index to find every live copy of a page in one place. What Personal Injury Search Actually Costs: The Click Economics of the Most Expensive Vertical in Search What Personal Injury Search Actually Costs: The Click Economics of the Most Expensive Vertical in Search on Cloudflare R2 What Personal Injury Search Actually Costs: The Click Economics of the Most Expensive Vertical in Search on Backblaze B2 What Personal Injury Search Actually Costs: The Click Economics of the Most Expensive Vertical in Search on Amazon S3 What Personal Injury Search Actually Costs: The Click Economics of the Most Expensive Vertical in Search on Tigris What Personal Injury Search Actually Costs: The Click Economics of the Most Expensive Vertical in Search on Oracle Cloud What Personal Injury Search Actually Costs: The Click Economics of the Most Expensive Vertical in Search on Google Cloud Storage What Personal Injury Search ...